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Car Care, Car Detailing and Valeting articles published by leading sources for our blog.
Autoglym, the world’s leading car care expert, welcomes the rulings from the Advertising Standards Authority relating to the misleading advertising of two paint protection products. Autoglym believes that the decision is a win for consumers and dealerships, who will benefit from clearer and more accurate information.
The rulings (case numbers A13-219676/KH and A13-219670) related to claims made in adverts for two car care firms that their paint protection products were able to protect against, or delay the corrosive effects of, bird droppings. The ASA ruled in both cases that the advertising claims could not be substantiated and were therefore misleading. It ordered that the adverts must not appear again in their current form.
Previous research carried out by Autoglym’s team of experts at its R&D facility in Letchworth showed that the ‘etching’ left on car bodywork by bird droppings was not due to the corrosive properties, but instead was a combination of the chemical effect and the paint lacquer contracting when cooling and moulding itself to the uneven texture of the hardened deposit. The Paint Research Association, the global surface coatings advisor, has also previously shown that bird droppings affect all forms of paint protection they tested unless they are swiftly removed.
Paul Caller, CEO of Autoglym, said: “This is a win for the consumer, as they have a right to expect products to deliver on their promises. It also raises an important issue for retailers and dealerships as to whether they can risk potential damage to their reputation if they choose to sell products that have been judged to mislead customers.”
“We believe it is vital to be clear and accurate with customers and are pleased that suppliers of paint protection products in the UK will now be required to operate on a fair and level playing field.”
Autoglym has the following advice for reducing the risk of damage from bird droppings:
Remove the deposit at the earliest opportunity
Motorists should use a moist cloth – Autoglym’s Bird Dropping Wipes are ideal – to gently lift the deposit from the surface
If the deposit is dry or doesn’t lift easily, place a moist cloth over it for ten minutes to soften the deposit
Dispose of any cloth or wipe used to remove bird droppings immediately and carefully wash your hands, as bird lime can harbour diseases